#BrandingForStartups When working with clients, we go through in-depth and rigorous Brand Discovery &Design Thinking Workshop for their brand. And one of the significant questions we go into are — What are the Industry related secrets? — How can we position the Brand to over come or leverage the situation? —…

1. Word of Mouth is still “The King” One great referral through Word of Mouth — WOM is one of the most effective ways of getting and retaining a customer. Research giants like Neilson group and top business schools like Wharton, all agree that once you acquire such a client…

In a city like Chennai, almost on every street we find a Biryani restaurant. In the last few year’s they have mushroomed throughout the city. Beer and Biryani are all the rage in many hot spots. I came across a spot in the city and the only reference this place…

Growing a SaaS Product 6x in a year purely through inbound marketing Talk by Sairam Krishnan, (linkedin.com/in/sairamkrishnan) Lead, Corporate Marketing at Freshworks Inc (https://www.freshworks.com/) on Sep 15, 2018 He has started as the first marketing content writerfor Freshworks (which was then Freshdesk). After about 3+ years, he has moved onto…

Sharing my experience of attending a talk/discussion on ‘How to build the customers before building the product to make it a successful venture’ by Prasanth Kothari, Product Manager | FinTech | B2B | SaaS | Quote to Cash, Chargebee. (https://www.linkedin.com/in/prasanth-kothari/) Reached Facilio office, Perungudi, Chennai at around 11 am, 18th…

It was 10am at the IIT Madras Research Park and I was all set to attend the Madrasters meet up 9. In typical Madrasters fashion everything was organized, stylish and good to go. It was a pleasure to have ‘Prob’ as our MC. …